Think before you click!

See the REIWA Training calendar for dates

Peter Fletcher presenting a social media and email marketing course.

Social media and email marketing are powerful marketing tools – but they come with a host of legal and policy related issues that, when handled inappropriately, risk landing you in hot water.

Get to know the ins and outs of social media policy and email marketing in Think before you click!: a full-day, 7-CPD-point course presented by Peter Fletcher on behalf of REIWA Training.

Ready to take the first step in protecting yourself and your agency from online risk? Enrol online now.

If you’d like to learn more first, then read on. Think before you click! is made up of two parts:

1. Social media policy

In Social media policy, you’ll discover the key risks that come with using social media, plus the fundamentals of creating a social media policy that will protect yourself and your agency.

You’ll learn:

  • What social media is and what it means for your business,
  • The appeal of social media for real estate agents and agencies,
  • Why your agency you should implement a social media policy ASAP,
  • Five case studies that demonstrate the risks of social media,
  • The impact of legislation on your social media use, and
  • Why a social media strategy is essential to your success online.

2. Effective email marketing without getting fired, sued, or looking like an amateur

In Effective email marketing, Peter will take you through the key steps in creating an email marketing strategy that builds profitable relationships while complying with relevant legislation.

You’ll learn:

  • How to harness the power of telling – not selling,
  • What the Spam Act means for your email marketing campaigns,
  • How to create content that doesn’t infringe copyright laws,
  • How to produce email marketing that complies with the REBA Act,
  • Why opt-in can maximise the effectiveness of your email marketing,
  • The benefits of a proactive approach to compliance management, and
  • How to avoid industrial relations conflicts over who owns what data.

If you’ve considered social media or email as a marketing tool – or you’re already using these technologies with gusto – then attending Think before you click! is a must. Visit the REIWA Training website to enrol now.


See the REIWA Training calendar for dates

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