What mums can teach us about being more attractive online

In this post I’m going to look at how agents can make themselves more attractive online. Why? Well, we all know that people buy from people they know, like and trust so presenting a positive image is an important skill that helps agents develop longterm business relationships. Luckily our mums taught us many of the […]

Perth agent responds to Tweet, averts PR storm

I wrote recently about Horizon Realty in Chicago showing us how not to handle criticism on Twitter. Today I bring you a story of an agent from Perth, Western Australia who responded to a negative tweet with style and dignity. The response had a happy ending. One of the key social media skills for real […]

Horizon Realty shows how NOT to do social media

As reported on Mashable today, US based property management firm, Horizon Realty, have made a major public relations blunder by threatening to sue one of their tenants for US$50 000 over a single tweet. The story unfolds as follows. On May 12, 2009, Amanda Bonnen, a former Horizon tenant tweeting as abonnen, sent an @ […]

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