What is the Spam Act and how does it affect real estate agents?

Email and SMS have become essential tools for real estate marketing, but how much do you know about the laws that govern these types of communication? Electronic messages are governed by the Spam Act 2003, which prohibits the sending of unsolicited ‘commercial electronic messages’ including email, SMS, MMS, and instant messaging. Breaching the Act could […]

What is a CRM, and how should you use it?

You’ve probably already heard about the benefits of CRM – better relationships with your customers, more repeat and referral business, more time and/or money at your disposal – but what exactly is a CRM, and how can you make the most of it? First, a quick definition: CRM stands for customer relationship management. At its […]

Why letterbox dropping is the worst metaphor for email

I received another email from a real estate agent yesterday. Apart from one lead article, it was full of his latest listings. Unfortunately, the “lead” “article” was actually nothing more than a headline and a link to a website that wasn’t his. What’s the problem here? Well, the problem is I never asked to receive […]

The 10 email marketing blunders that every agent should avoid

Email marketing is part science and part art. Although getting the formula right can be elusive there are a number of lessons you don’t need to learn from experience. Avoid the following 10 email marketing blunders and you’ll be well on your way to generating a steady stream of sales inquiries. Using Outlook to send […]

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