5 ways video can help you sell property: an REBarCamp recap

Video was one of the last topics of the day at REBarCamp Perth 2013, but nevertheless it sparked some interesting conversations. The agents and sales representatives that attended seemed keen to learn how others were using video, and how it could help their business. Below are five ways that video can help you sell more […]

4 e-marketing ideas to bring you more business: an REBarCamp recap

Last week, real estate professionals from all over WA met in Vic Park for what turned out to be a fantastic day of learning and sharing: REBarCamp Perth 2013. One of the first sessions after lunch was e-marketing – a discussion of all things digital, including SMS, emails, newsletters, and blogs. #REBCPerth e-marketing discussions – […]

How social media will help your SEO

We should all know about the networking benefits of social media – using platforms such as Twitter and Facebook to engage with potential clients and other members of the industry helps to make important contacts and generate leads, while keeping your brand ‘top of mind’. But social media can also be a powerful search engine […]

How REA buries agents in search results

This article was originally posted on Business2. Google doesn’t like duplicate content. People suspected of using it to manipulate search results are punished, often by their site being banished from a high rank in a search. Duplicate content is often legitimate and Google understands this. Take property listings for example. Jane Smith is a real […]

How to write a search engine optimised blog post

Achieving an appearance on the first page of Google’s organic search results for the term “real estate” is close to impossible; unless of course you own a major national real estate portal or franchise. A check on the Google Adwords’ Keyword Tool shows there were 13 600 000 searches conducted in Australia for the term […]

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