11 social media mistakes that will turn your brand into a train wreck

There are no right or wrong answers when it comes to social media marketing. There are plenty of ways to get it right; and wrong. Treat these 11 mistakes as ways to think through your social media tactics. They may even serve as useful guides for your marketing more generally. Mistake 1 – Don’t listen […]

Perth agent responds to Tweet, averts PR storm

I wrote recently about Horizon Realty in Chicago showing us how not to handle criticism on Twitter. Today I bring you a story of an agent from Perth, Western Australia who responded to a negative tweet with style and dignity. The response had a happy ending. One of the key social media skills for real […]

Horizon Realty shows how NOT to do social media

As reported on Mashable today, US based property management firm, Horizon Realty, have made a major public relations blunder by threatening to sue one of their tenants for US$50 000 over a single tweet. The story unfolds as follows. On May 12, 2009, Amanda Bonnen, a former Horizon tenant tweeting as abonnen, sent an @ […]

Listening to the web

Social media gives your customers the ability to talk about you and your business at the drop of a hat. Do something great and you might see a favourable mention on Twitter. Stuff up and expect anything from a bunch of angry tweets, through to a warts-and-all blog post or a Facebook group set up […]

Powered by WordPress MU and WP.MU