Why your email marketing isn’t working and what a farmer would do about it

At the end of a long, dusty, gravel road, not far from the tiny wheatbelt town of Karlgarin, you’ll find Liz and Peter Ray’s farm. Its vast 4,800 hectares (12,000 acres) sprawls endlessly across a flat, red/brown landscape, punctuated only by drought-toughened Dorper sheep finding relief from the heat under the shade of tall, lanky […]

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