Why letterbox dropping is the worst metaphor for email

I received another email from a real estate agent yesterday. Apart from one lead article, it was full of his latest listings. Unfortunately, the “lead” “article” was actually nothing more than a headline and a link to a website that wasn’t his. What’s the problem here? Well, the problem is I never asked to receive […]

How to Build Real Connections on Twitter

Twitter’s a great medium for connecting with other people in the industry and for broadcasting to potential clients. It’s a relatively new communication tool for many, and I would argue that a lot of people are still experimenting with how best to use it. While talking about Twitter with other social media users lately, I’ve […]

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