How to use the holiday season to set yourself up for your best year ever

The period between Christmas and New Year is a great time to prepare for the year ahead. It’s an opportunity to set yourself up so that you hit the ground running in 2014. Of course, if you’re planning on having a break, have a break. Don’t be one of those agents who complain about Christmas […]

4 e-marketing ideas to bring you more business: an REBarCamp recap

Last week, real estate professionals from all over WA met in Vic Park for what turned out to be a fantastic day of learning and sharing: REBarCamp Perth 2013. One of the first sessions after lunch was e-marketing – a discussion of all things digital, including SMS, emails, newsletters, and blogs. #REBCPerth e-marketing discussions – […]

Why letterbox dropping is the worst metaphor for email

I received another email from a real estate agent yesterday. Apart from one lead article, it was full of his latest listings. Unfortunately, the “lead” “article” was actually nothing more than a headline and a link to a website that wasn’t his. What’s the problem here? Well, the problem is I never asked to receive […]

The 10 email marketing blunders that every agent should avoid

Email marketing is part science and part art. Although getting the formula right can be elusive there are a number of lessons you don’t need to learn from experience. Avoid the following 10 email marketing blunders and you’ll be well on your way to generating a steady stream of sales inquiries. Using Outlook to send […]

Four ways to maximise your email marketing results

If you’re sending bulk emails then waiting for the phone to ring, you may be ignoring important clues that could help you bring in more sales today. Here are four ways you can use readily-available stats to maximise your results from email marketing. And guess what? They all involve making good, old-fashioned phone calls! Make smart […]

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