How to make your email marketing work way better than you ever imagined

At last week’s meetup, agents from across Perth met to discuss how they keep prospects on board with good databasing. We discussed everything from email marketing, to collecting contact details at home opens, to the value of doorknocking. Further to the discussions at the meetup, here are my thoughts on making your email marketing work […]

Key considerations for your real estate database: an REBarCamp recap

Databasing was the most requested topic at REBarCamp Perth 2013, so I was keen to hear what agents had to say about the subject. What I found was that agents had a variety of questions and experiences to share in regards to what makes a great real estate database. Below are the main questions posed […]

How to protect your database in the age of social media: A 5-step framework

If there’s one thing that 22 years in real estate taught me it’s that strong relationships are profitable. Whenever I appraised a property for a friend or previous client I knew I was an odds-on favourite to walk out with the listing. The better I knew the people the more likely I was to win […]

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