SMS marketing for real estate: how it can help your business

Remember when email was the ‘next big thing’ in real estate marketing? Nowadays people are getting so much junk mail to their inboxes that often our emails are ignored. SMS marketing is a great solution as a way of communicating with your clients. It is important to remember the power of picking up the phone […]

What is the Spam Act and how does it affect real estate agents?

Email and SMS have become essential tools for real estate marketing, but how much do you know about the laws that govern these types of communication? Electronic messages are governed by the Spam Act 2003, which prohibits the sending of unsolicited ‘commercial electronic messages’ including email, SMS, MMS, and instant messaging. Breaching the Act could […]

3 people who are doing keep-in-touch campaigns right

Good relationships are key to success in real estate. But relationships can fade with time, and even a loyal repeat client could end up using a different agent next time around. That’s why keep-in-touch campaigns are so important. By keeping in touch with your past clients and other prospects, you achieve two things: you remind […]

How a beer and a snag will make you a better email marketer

The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right now. Know those things and you’ll speak in a language they’ll understand. And when you understand your audience you’ll […]

What is a CRM, and how should you use it?

You’ve probably already heard about the benefits of CRM – better relationships with your customers, more repeat and referral business, more time and/or money at your disposal – but what exactly is a CRM, and how can you make the most of it? First, a quick definition: CRM stands for customer relationship management. At its […]

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