How a beer and a snag will make you a better email marketer

The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right now. Know those things and you’ll speak in a language they’ll understand. And when you understand your audience you’ll […]

3 steps to starting (or improving) your real estate blog in 2014

A new year often inspires new plans for success. For some real estate agents and sales reps, those plans include using a blog to build credibility with prospective clients. As we discovered at REBarCamp, blogs are an attractive tool for agents who seek differentiation and loyal clients. Blogging about topics that matter to your prospects […]

All you need to know about the new Facebook star rating

Facebook are now trialling a star rating system for places and business pages. This isn’t a completely new system at all, but what does it mean for your company’s profile online? In the past, Facebook users have been able to rate businesses from Local Search on the mobile app, giving them a score out of […]

4 e-marketing ideas to bring you more business: an REBarCamp recap

Last week, real estate professionals from all over WA met in Vic Park for what turned out to be a fantastic day of learning and sharing: REBarCamp Perth 2013. One of the first sessions after lunch was e-marketing – a discussion of all things digital, including SMS, emails, newsletters, and blogs. #REBCPerth e-marketing discussions – […]

3 email marketing ideas to wow your prospective clients

Are you making the most of email marketing? For most real estate agencies, email marketing has so far been confined to sending out new listings to a database of prospects and past clients. Listings and buyer matches play a useful role in real estate agencies, but their appeal is limited largely to people who are […]

Powered by WordPress MU and WP.MU