How a beer and a snag will make you a better email marketer

The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right now. Know those things and you’ll speak in a language they’ll understand. And when you understand your audience you’ll […]

3 steps to starting (or improving) your real estate blog in 2014

A new year often inspires new plans for success. For some real estate agents and sales reps, those plans include using a blog to build credibility with prospective clients. As we discovered at REBarCamp, blogs are an attractive tool for agents who seek differentiation and loyal clients. Blogging about topics that matter to your prospects […]

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