3 people who are doing keep-in-touch campaigns right

Good relationships are key to success in real estate. But relationships can fade with time, and even a loyal repeat client could end up using a different agent next time around. That’s why keep-in-touch campaigns are so important. By keeping in touch with your past clients and other prospects, you achieve two things: you remind […]

5 essential KPIs every agent should be measuring

I woke up one morning in the early nineties to find an $86,000 hole in my trust account. It was a painful time at many levels. But the truth was the hole didn’t suddenly appear. As I looked back on the events that lead to the discovery I found that I’d suffered death from a […]

4 examples of exceptional real estate video

Video is a tool that’s becoming ever more widely used in the real estate industry. The result is that many real estate videos begin to look much the same: the same slow pans over staged rooms, and similar videos of agents listing the attributes that make them good at selling homes. There’s nothing inherently wrong […]

What my $86,000 mistake can teach you about tracking your KPIs

The late eighties was a heady time in real estate. Lunches were long, listings were short and buyers would do anything to sign an offer. In Kalgoorlie, I was having the time of my life. I’d bought and paid off our first home, bought a couple of investment properties and completed my studies to become […]

So your employee has vented about your business on Facebook. Now what?

Imagine for a moment that you’ve just found something on Facebook that untruthfully accuses you of short paying your staff and paints you as a harsh, uncaring boss. Now imagine that the post was written by one of your employees. How would you react? If your first response was that you’d want to sack the […]

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