3 steps to starting (or improving) your real estate blog in 2014

A new year often inspires new plans for success. For some real estate agents and sales reps, those plans include using a blog to build credibility with prospective clients. As we discovered at REBarCamp, blogs are an attractive tool for agents who seek differentiation and loyal clients. Blogging about topics that matter to your prospects […]

3 ways to measure the success of your website with Google Analytics

Few real estate agents dispute the need for an effective website. As more and more people turn to the web to help them find an agent or search for property, websites are becoming an indispensable part of many agencies’ marketing plans. But as important as it is to create a website that looks great and […]

4 steps to the perfect curation post

The benefits of blogging are well-documented. From boosting your credibility to opening up conversations with potential clients, a well-written and regularly-updated blog can do wonders for your online presence. But for many agents, the time and effort required to maintain a blog can lead to discouragement. Out of those people that do start a blog, […]

How to Start Your Real Estate Blog with WordPress

Since we’ve started running Digital Marketing Meetups, I’ve met a number of people in real estate who are eager to start blogging. And no wonder – writing and sharing insightful content on a blog is a great way to improve your credibility, and to improve your reputation as an expert in your area or speciality. […]

Why Content Marketing is Essential in Real Estate

Putting yourself (or your company) out there on the web is important. Every business, and every real estate agent, needs to have the following information readily available online: Your name, and photo, Your contact details – phone, email etc, Who you work for, and where the business is located (embedding a Google map is great), […]

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