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	<title>Real Estate Tribe</title>
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	<link>http://realestatetribe.com.au</link>
	<description>Online communication strategy for real estate agents</description>
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		<title>The 9 Cs of Social Media policy</title>
		<link>http://realestatetribe.com.au/2013/06/19/9-cs-of-social-media-policy/</link>
		<comments>http://realestatetribe.com.au/2013/06/19/9-cs-of-social-media-policy/#comments</comments>
		<pubDate>Wed, 19 Jun 2013 03:37:18 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[fair work australia]]></category>
		<category><![CDATA[property management]]></category>
		<category><![CDATA[social media policy]]></category>
		<category><![CDATA[unfair dismissal]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=573</guid>
		<description><![CDATA[Does your organisation have a social media policy? If not, your organisation and franchisees may be facing of a host of legal risks. In a 2011 decision, Fair Work Australia ordered Linfox to re-employ a sacked worker despite him publishing a rant on Facebook that the company believed amounted to racial discrimination and sexual harassment. [...]]]></description>
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		<title>So your employee has vented about your business on Facebook. Now what?</title>
		<link>http://realestatetribe.com.au/2013/06/04/so-your-employee-has-vented-about-your-business-on-facebook-now-what/</link>
		<comments>http://realestatetribe.com.au/2013/06/04/so-your-employee-has-vented-about-your-business-on-facebook-now-what/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 08:33:25 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[fair work australia]]></category>
		<category><![CDATA[unfair dismissal]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=565</guid>
		<description><![CDATA[Imagine for a moment that you&#8217;ve just found something on Facebook that untruthfully accuses you of short paying your staff and paints you as a harsh, uncaring boss. Now imagine that the post was written by one of your employees. How would you react? If your first response was that you&#8217;d want to sack the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What mums can teach us about being more attractive online</title>
		<link>http://realestatetribe.com.au/2013/05/27/what-mums-can-teach-us-about-being-more-attractive-online/</link>
		<comments>http://realestatetribe.com.au/2013/05/27/what-mums-can-teach-us-about-being-more-attractive-online/#comments</comments>
		<pubDate>Mon, 27 May 2013 02:21:05 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[profile building]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=557</guid>
		<description><![CDATA[In this post I&#8217;m going to look at how agents can make themselves more attractive online. Why? Well, we all know that people buy from people they know, like and trust so presenting a positive image is an important skill that helps agents develop longterm business relationships. Luckily our mums taught us many of the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How real estate franchises are using Facebook Groups to encourage teamwork</title>
		<link>http://realestatetribe.com.au/2013/05/09/how-real-estate-franchises-are-using-facebook-groups-to-encourage-teamwork/</link>
		<comments>http://realestatetribe.com.au/2013/05/09/how-real-estate-franchises-are-using-facebook-groups-to-encourage-teamwork/#comments</comments>
		<pubDate>Thu, 09 May 2013 05:39:06 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook groups]]></category>
		<category><![CDATA[franchise and marketing groups]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=548</guid>
		<description><![CDATA[Creating a sense of teamwork takes a lot of effort. In franchises that span state and national boundaries developing a supportive and positive culture demands that CEOs and boards look for new and innovative ways to help people within their organisation to connect and build relationships. Often this involves considerable expense. Team building events, such [...]]]></description>
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		<title>How to make profitable connections on Facebook</title>
		<link>http://realestatetribe.com.au/2013/05/03/make-profitable-connections-on-facebook/</link>
		<comments>http://realestatetribe.com.au/2013/05/03/make-profitable-connections-on-facebook/#comments</comments>
		<pubDate>Fri, 03 May 2013 06:49:58 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=538</guid>
		<description><![CDATA[Facebook can be lots of fun. It allows us to connect with long-lost school friends, work colleagues and share what we&#8217;re up to with our kids. But it can also waste a lot of time! Rather than aimlessly friending, liking and commenting it&#8217;s worth making sure that you use Facebook for maximum impact. With that [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The 10 email marketing blunders that every agent should avoid</title>
		<link>http://realestatetribe.com.au/2013/04/15/10-email-marketing-blunders/</link>
		<comments>http://realestatetribe.com.au/2013/04/15/10-email-marketing-blunders/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 08:16:42 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Outlook]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=526</guid>
		<description><![CDATA[Email marketing is part science and part art. Although getting the formula right can be elusive there are a number of lessons you don&#8217;t need to learn from experience. Avoid the following 10 email marketing blunders and you&#8217;ll be well on your way to generating a steady stream of sales inquiries. Using Outlook to send [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Four ways to maximise your email marketing results</title>
		<link>http://realestatetribe.com.au/2013/03/25/maximise-your-email-marketing-results/</link>
		<comments>http://realestatetribe.com.au/2013/03/25/maximise-your-email-marketing-results/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 06:15:17 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Email]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=514</guid>
		<description><![CDATA[If you&#8217;re sending bulk emails then waiting for the phone to ring, you may be ignoring important clues that could help you bring in more sales today. Here are four ways you can use readily-available stats to maximise your results from email marketing. And guess what? They all involve making good, old-fashioned phone calls! Make smart [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to protect your database in the age of social media: A 5-step framework</title>
		<link>http://realestatetribe.com.au/2013/03/21/protecting-confidential-client-records/</link>
		<comments>http://realestatetribe.com.au/2013/03/21/protecting-confidential-client-records/#comments</comments>
		<pubDate>Thu, 21 Mar 2013 03:18:39 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[CRM and databases]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[databases]]></category>
		<category><![CDATA[Email marketing]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=506</guid>
		<description><![CDATA[If there&#8217;s one thing that 22 years in real estate taught me it&#8217;s that strong relationships are profitable. Whenever I appraised a property for a friend or previous client I knew I was an odds-on favourite to walk out with the listing. The better I knew the people the more likely I was to win [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 steps to the perfect curation post</title>
		<link>http://realestatetribe.com.au/2012/12/06/4-steps-to-the-perfect-curation-post/</link>
		<comments>http://realestatetribe.com.au/2012/12/06/4-steps-to-the-perfect-curation-post/#comments</comments>
		<pubDate>Thu, 06 Dec 2012 07:03:09 +0000</pubDate>
		<dc:creator>Emily Murphy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[content curation]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=373</guid>
		<description><![CDATA[The benefits of blogging are well-documented. From boosting your credibility to opening up conversations with potential clients, a well-written and regularly-updated blog can do wonders for your online presence. But for many agents, the time and effort required to maintain a blog can lead to discouragement. Out of those people that do start a blog, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Nurture Prospects With the New Postcards App</title>
		<link>http://realestatetribe.com.au/2012/07/26/how-to-nurture-prospects-with-the-new-postcards-app/</link>
		<comments>http://realestatetribe.com.au/2012/07/26/how-to-nurture-prospects-with-the-new-postcards-app/#comments</comments>
		<pubDate>Thu, 26 Jul 2012 04:16:39 +0000</pubDate>
		<dc:creator>Peter Fletcher</dc:creator>
				<category><![CDATA[Web Tools]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[lead nurturing]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://realestatetribe.com.au/?p=280</guid>
		<description><![CDATA[Photos and real estate marketing go hand in hand. From online listings to physical signboards, the visual medium of photography forms an important part of an agent's marketing toolkit – and the rise of the mobile web offers the chance to use photos in increasingly creative ways.

So when I came across the new Australia Post Postcards app, which lets you send a photo as a physical postcard, my thoughts turned to its potential uses for real estate agents.]]></description>
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		<slash:comments>2</slash:comments>
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