What is the Spam Act and how does it affect real estate agents?

Email and SMS have become essential tools for real estate marketing, but how much do you know about the laws that govern these types of communication? Electronic messages are governed by the Spam Act 2003, which prohibits the sending of unsolicited ‘commercial electronic messages’ including email, SMS, MMS, and instant messaging. Breaching the Act could […]

How a beer and a snag will make you a better email marketer

The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right now. Know those things and you’ll speak in a language they’ll understand. And when you understand your audience you’ll […]

How to make your email marketing work way better than you ever imagined

At last week’s meetup, agents from across Perth met to discuss how they keep prospects on board with good databasing. We discussed everything from email marketing, to collecting contact details at home opens, to the value of doorknocking. Further to the discussions at the meetup, here are my thoughts on making your email marketing work […]

4 e-marketing ideas to bring you more business: an REBarCamp recap

Last week, real estate professionals from all over WA met in Vic Park for what turned out to be a fantastic day of learning and sharing: REBarCamp Perth 2013. One of the first sessions after lunch was e-marketing – a discussion of all things digital, including SMS, emails, newsletters, and blogs. #REBCPerth e-marketing discussions – […]

3 email marketing ideas to wow your prospective clients

Are you making the most of email marketing? For most real estate agencies, email marketing has so far been confined to sending out new listings to a database of prospects and past clients. Listings and buyer matches play a useful role in real estate agencies, but their appeal is limited largely to people who are […]

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