About Peter Fletcher

Speaker, trainer, and consultant helping real estate agents sort out their online communication strategy.

@peterfletcher - Google+

5 essential KPIs every agent should be measuring

I woke up one morning in the early nineties to find an $86,000 hole in my trust account. It was a painful time at many levels. But the truth was the hole didn’t suddenly appear. As I looked back on the events that lead to the discovery I found that I’d suffered death from a […]

How a beer and a snag will make you a better email marketer

The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right now. Know those things and you’ll speak in a language they’ll understand. And when you understand your audience you’ll […]

How to make your email marketing work way better than you ever imagined

At last week’s meetup, agents from across Perth met to discuss how they keep prospects on board with good databasing. We discussed everything from email marketing, to collecting contact details at home opens, to the value of doorknocking. Further to the discussions at the meetup, here are my thoughts on making your email marketing work […]

What my $86,000 mistake can teach you about tracking your KPIs

The late eighties was a heady time in real estate. Lunches were long, listings were short and buyers would do anything to sign an offer. In Kalgoorlie, I was having the time of my life. I’d bought and paid off our first home, bought a couple of investment properties and completed my studies to become […]

How to use the holiday season to set yourself up for your best year ever

The period between Christmas and New Year is a great time to prepare for the year ahead. It’s an opportunity to set yourself up so that you hit the ground running in 2014. Of course, if you’re planning on having a break, have a break. Don’t be one of those agents who complain about Christmas […]

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