About Emily Murphy

Emily is a digital strategist, Internet Communications graduate, and raving fan of WordPress. She worked with Real Estate Tribe from early 2012 to late 2014.

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What is the Spam Act and how does it affect real estate agents?

Email and SMS have become essential tools for real estate marketing, but how much do you know about the laws that govern these types of communication? Electronic messages are governed by the Spam Act 2003, which prohibits the sending of unsolicited ‘commercial electronic messages’ including email, SMS, MMS, and instant messaging. Breaching the Act could […]

3 people who are doing keep-in-touch campaigns right

Good relationships are key to success in real estate. But relationships can fade with time, and even a loyal repeat client could end up using a different agent next time around. That’s why keep-in-touch campaigns are so important. By keeping in touch with your past clients and other prospects, you achieve two things: you remind […]

What is a CRM, and how should you use it?

You’ve probably already heard about the benefits of CRM – better relationships with your customers, more repeat and referral business, more time and/or money at your disposal – but what exactly is a CRM, and how can you make the most of it? First, a quick definition: CRM stands for customer relationship management. At its […]

4 examples of exceptional real estate video

Video is a tool that’s becoming ever more widely used in the real estate industry. The result is that many real estate videos begin to look much the same: the same slow pans over staged rooms, and similar videos of agents listing the attributes that make them good at selling homes. There’s nothing inherently wrong […]

3 steps to starting (or improving) your real estate blog in 2014

A new year often inspires new plans for success. For some real estate agents and sales reps, those plans include using a blog to build credibility with prospective clients. As we discovered at REBarCamp, blogs are an attractive tool for agents who seek differentiation and loyal clients. Blogging about topics that matter to your prospects […]

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