Facebook are now trialling a star rating system for places and business pages.
This isn’t a completely new system at all, but what does it mean for your company’s profile online?
In the past, Facebook users have been able to rate businesses from Local Search on the mobile app, giving them a score out of five possible stars. Now, they can give scores on the desktop version of Facebook. This gives clients a way of rating their interactions with your business, not to mention another way for you to outshine the competition.
Just like any other form of client relationship, a little effort can go a long way. Here are some tips for keeping your star rating as high as possible:
If a client has mentioned they are happy with your service, ask that they leave a rating on your Facebook page.
Remind anyone commenting on your Facebook wall with commendations that they can also leave a rating with the stars.
Nip potential negative conversations in the bud by taking them into the messages, or a private chat. Invite clients to email you personally to discuss their concerns.
If your Facebook star rating is high, it can make any content you’re embedding on Facebook even more of a magnet to potential clients. Just a word of warning though, if your rating is low it may detract from any other marketing you might be trying to do on Facebook.
So, is it time to flee Facebook? As this is still quite a young feature, the answer is ‘not yet’. Developing good relationships with your clients and inviting them to leave a high rating can mean the difference between capturing new clients or simply wasting time.
Is there a way to not have the stars show up on your profile? The Facebook star rating system is only available to businesses that have featured their address. If you remove your office address, the rating will not appear. Here are the steps to remove your address:
On your business page, go to the ‘About’ section under the logo
On the next page, hover over the ‘About’ section and click ‘Edit’
To the right of the ‘Address’ section, click ‘Edit’
Uncheck the box that says ‘Show this map on your page and enable check-ins.’
Click ‘Save Changes’
Don’t just rush out and remove your address. Leaving your address off your profile can have other consequences. You may not feature in the results for some searches. This could have negative impacts on your entire social media marketing campaign.
Unfortunately, this is yet another case of Facebook implementing a new system with a lack of transparency. There are businesses that have good ratings listed on their profile, but are still only achieving an “official” rating of 3.5 stars. It appears that 3.5 is as good as it gets at this point. Facebook have not yet released any details on how these scores are generated, or given businesses any way to challenge a bad rating. Time will tell how this move affects business on Facebook.