Are you thinking of starting a Facebook business page? Here are nine tips that will help make your page a hit.
- Add value to your fans by sharing great content. Share a YouTube video, a link to your latest blog post or a comment about a relevant breaking news story. Before hitting the submit button ask yourself: “Will this add value to my customers and fans?” If not, share it somewhere else.
- Be consistent. A non-existent Facebook business page says Facebook isn’t your priority for now; and that’s OK. But a page that’s updated infrequently says your business is inconsistent and easily distracted. And that says lots about the service your customers can expect. A daily update to a Facebook business page isn’t too much.
- Stay focused. Your fans expect a consistent, on-topic message. Unless you want to be known as a political activist save your rants and tirades for elsewhere.
- Be yourself. Speak in your own voice, not in business speak. Social media is about having a conversation not mimicking a stuffy politician. Your fans want to get to know you. Let them in.
- Participate in the conversation. Respond to your fans comments, hit the Like button often, celebrate achievements.
- Praise your competitors. In fact do that for anyone in your field that’s doing a great job. Share, share and share some more. It adds value to your fans. Remember Tip 1?
- Stop selling. Social media marketing isn’t a fancy term for social selling. Get to know your fans and they’ll let you know when they want to do business. Tom Hopkins’ closing techniques have no place on a Facebook business page.
- Provide other ways to connect. Post a link to your blog, your Twitter profile or your LinkedIn presence.
- Be prepared for negative feedback and criticism. Jump onto Dell’s Facebook business page. They get slammed, but they know how to respond and they’re doing it well.
If you have a Facebook business page be sure to leave a comment that includes a link. And if you have some further tips, please, share them in a comment.
About Peter Fletcher