5 essential KPIs every agent should be measuring

Measuring KPIs is vital in real estate.

I woke up one morning in the early nineties to find an $86,000 hole in my trust account. It was a painful time at many levels. But the truth was the hole didn’t suddenly appear. As I looked back on the events that lead to the discovery I found that I’d suffered death from a […]

How a beer and a snag will make you a better email marketer

What do email marketing and a barbecue have in common?

The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right now. Know those things and you’ll speak in a language they’ll understand. And when you understand your audience you’ll […]

What is a CRM, and how should you use it?

CRM stands for customer relationship management.

You’ve probably already heard about the benefits of CRM – better relationships with your customers, more repeat and referral business, more time and/or money at your disposal – but what exactly is a CRM, and how can you make the most of it? First, a quick definition: CRM stands for customer relationship management. At its […]

How to make your email marketing work way better than you ever imagined

Make your email marketing awesome.

At last week’s meetup, agents from across Perth met to discuss how they keep prospects on board with good databasing. We discussed everything from email marketing, to collecting contact details at home opens, to the value of doorknocking. Further to the discussions at the meetup, here are my thoughts on making your email marketing work […]

4 examples of exceptional real estate video

Video is used increasingly often in the real estate industry.

Video is a tool that’s becoming ever more widely used in the real estate industry. The result is that many real estate videos begin to look much the same: the same slow pans over staged rooms, and similar videos of agents listing the attributes that make them good at selling homes. There’s nothing inherently wrong […]

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