How to make your email marketing work way better than you ever imagined

Make your email marketing awesome.

At last week’s meetup, agents from across Perth met to discuss how they keep prospects on board with good databasing. We discussed everything from email marketing, to collecting contact details at home opens, to the value of doorknocking. Further to the discussions at the meetup, here are my thoughts on making your email marketing work […]

4 examples of exceptional real estate video

Video is used increasingly often in the real estate industry.

Video is a tool that’s becoming ever more widely used in the real estate industry. The result is that many real estate videos begin to look much the same: the same slow pans over staged rooms, and similar videos of agents listing the attributes that make them good at selling homes. There’s nothing inherently wrong […]

3 steps to starting (or improving) your real estate blog in 2014

Real estate blogging is an attractive tool for agents.

A new year often inspires new plans for success. For some real estate agents and sales reps, those plans include using a blog to build credibility with prospective clients. As we discovered at REBarCamp, blogs are an attractive tool for agents who seek differentiation and loyal clients. Blogging about topics that matter to your prospects […]

What my $86,000 mistake can teach you about tracking your KPIs

Real estate KPIs can help avoid mistakes like mine.

The late eighties was a heady time in real estate. Lunches were long, listings were short and buyers would do anything to sign an offer. In Kalgoorlie, I was having the time of my life. I’d bought and paid off our first home, bought a couple of investment properties and completed my studies to become […]

How to use the holiday season to set yourself up for your best year ever

Real estate professionals, will you hit the ground running in 2014?

The period between Christmas and New Year is a great time to prepare for the year ahead. It’s an opportunity to set yourself up so that you hit the ground running in 2014. Of course, if you’re planning on having a break, have a break. Don’t be one of those agents who complain about Christmas […]

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