Could digital signatures transform the way we do business in real estate?

Could digital signatures transform real estate?

Digital signatures have the potential to make a big impact on the real estate industry. Many real estate agents around the wold are already using digital signature software, attracted by the possibility of saving time and streamlining client interactions. In many respects, a digital signature is the equivalent to a handwritten signature, but a properly […]

What is the Spam Act and how does it affect real estate agents?

Knowledge of the Spam Act is important for real estate marketers.

Email and SMS have become essential tools for real estate marketing, but how much do you know about the laws that govern these types of communication? Electronic messages are governed by the Spam Act 2003, which prohibits the sending of unsolicited ‘commercial electronic messages’ including email, SMS, MMS, and instant messaging. Breaching the Act could […]

3 people who are doing keep-in-touch campaigns right

Keep-in-touch campaigns can help maintain relationships with real estate prospects.

Good relationships are key to success in real estate. But relationships can fade with time, and even a loyal repeat client could end up using a different agent next time around. That’s why keep-in-touch campaigns are so important. By keeping in touch with your past clients and other prospects, you achieve two things: you remind […]

5 essential KPIs every agent should be measuring

Measuring KPIs is vital in real estate.

I woke up one morning in the early nineties to find an $86,000 hole in my trust account. It was a painful time at many levels. But the truth was the hole didn’t suddenly appear. As I looked back on the events that lead to the discovery I found that I’d suffered death from a […]

How a beer and a snag will make you a better email marketer

What do email marketing and a barbecue have in common?

The secret to truly effective email marketing is simple – know your audience. Know who they are and where they live. Know their wants and needs. Know their fears and know the problems they have right now. Know those things and you’ll speak in a language they’ll understand. And when you understand your audience you’ll […]

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